RESOURCES
Level Up Your Content Marketing
Simple, no-frills guides designed to make content creation easier and more effective.
Tips & Tools for Non-Marketers
From breaking down marketing jargon to brainstorming lead magnet ideas, these practical tools offer clear and actionable advice you can use right away. It’s a growing collection, so check back for more as your marketing skills (and this resource library) expand!
Marketing Jargon Defined
If you’re new to content marketing (or marketing in general), you may find the industry jargon somewhat overwhelming. I’ve compiled a comprehensive list of 100+ marketing terms to help you understand our industry-specific language more quickly.
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Common Grammar Mistakes
A checklist of common grammar mistakes you can download and reference as you’re composing your content. Non-native English writers in particular will find this checklist helpful
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15 Lead Magnet Ideas
A lead magnet is a tool for collecting information from people you can target later to promote your product or service. Download these 15 lead magnet ideas to get your creative juices flowing!
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8 Best Practices for Working with Freelancers
When you’re short of either time or expertise (or both), a professional Freelancer can supply missing skills and provide temporary assistance without breaking the bank. These 8 Best Practices will enable you to avoid common mistakes businesses often make when hiring a Freelancer for the first time.
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Buyer Mindset Analysis Template
A Buyer Mindset Analysis is a tool you can use to evaluate the current headspace of your prospective buyers. It helps you understand their problems, challenges, frustrations, goals, aspirations, roadblocks, and motivators—from their perspective. It also documents the language your prospective buyers use to talk about their problems, challenges, and frustrations. This enables you to incorporate their language into your sales pitches and marketing content to make your messaging ultra-relevant to them.
Visit my blog post, Unlock the Secret to Understanding Your Buyers with a Buyer Mindset Analysis, to learn more about how a Buyer Mindset Analysis can help you create content and messaging that not only resonates but also inspires action. Then download my free Buyer Mindset Analysis template here.
What People are Saying…
I've worked with Lisa for 4-5 months. She coached me and also enrolled me in her program. My following got better and I also get complimented on my content because it is informative and easy to consume. I think that was all because Lisa told me what to do, how to do it, how to formulate my content in a way that is appealing to my target audience, and it also helped me to sell better.
Zsombor Horvath
Owner
Elevate Marketing
I hired Lisa to help me with content writing and copywriting and her skills have proven to be invaluable to our organization. She was the mind behind one of the best campaigns we were running where we made hundreds of thousands of dollars with the copy she wrote for us. With minimum guidance, she can come up with solutions on her own, which I believe that's one of the most valuable things when you work with other people.
Blaise Bowly
Owner
Big Impact Leaders
What we came to realize is that what we really needed was not just a copywriter, but a marketer that can actually bridge the gap between media and marketing. Lisa managed to fill that gap perfectly. She just gets it straight away no matter what sort of situation or type of work I've put her through. Honestly, I couldn't recommend her enough.
Johnny Kim
Owner
Lock and Quay Marketing
I’ve worked with a lot of different copywriters, but with Lisa specifically, I’ve noticed my click-through rates have gone up, I’ve gotten better ROI, my conversation rates have increased, and just overall better performance on my ad accounts.
Travis Page,
Freelance Media Buyer
Lisa has done an exceptional job in the time that she’s worked with us. She’s exceptional at designing and implementing complicated marketing strategies. She’s very good at seeing the big picture, understanding what the goal of a project must be and what deliverables are needed to help get that across the line.
Daniel Locke,
Owner
Customer Attainment
Lisa is an excellent writer who delivered what we were looking for and even exceeded our expectations. We are extremely happy with her work and will be collaborating with her on future projects. We highly recommend her services.
Anita Hol, Blaise Media
Lisa was great to work with, very reliable and delivered everything that was wished. She is an efficient and eloquent writer who went the extra mile. Definitely a solid choice for the more professional and demanding projects! Unreservedly recommended.
Sam, VisoDyne
